Sport media and the cultural circulation of race/ethnicity: Moving from content analyses to production studies

The racial/ethnic diversity that can be seen in televised football, together with its wide audience, makes it an interesting place to study meanings given race/ethnicity. Previous research on the content of these discourses has found football different countries reproduces a variety stereotypes. These arguably help perpetuate and ‘naturalize’ inequities. In order better illuminate how sport media serves as site where surrounding race/ethnicity are (re)constructed, fruitful yet understated direction future would look at production process such discourses. Although theoretical value studies been noted previous work, there is this time shortage empirical media. present article describes some main findings representation (a dominant subject area) audience reception research. Furthermore, focuses from media, supplementing focus describing gender – most have mainly focused provide relevant insights for We conclude avenues highlighting importance exploring processes relation